On September 13, 2025, which falls on the 22nd day of the seventh lunar month, marks the traditional God of Wealth Festival celebrated by the Han and Tu ethnic groups in China. This day is not only the day when Li Guizu, the God of Wealth and Treasure, attained enlightenment but also an important occasion for the people to commemorate the birthday of the God of Wealth. It carries profound cultural connotations of praying for blessings and attracting wealth, embodying the Chinese nation's dual concept of "welcoming wealth" and "expressing gratitude for wealth". It expresses both the pursuit of material abundance and the yearning for a harmonious life.
To promote traditional culture and unite the team, the company organized a warm and festive dinner party themed around the God of Wealth Festival. All employees gathered together, welcoming the God of Wealth and discussing development amidst laughter and joy, praying for prosperity in the new year's business endeavors. The company's leadership team stated during the event that the company's development could not be achieved without the efforts of every employee and expressed the hope that everyone would work hand in hand to advance both "financial fortune" and "popularity".
During the God of Wealth Festival, there are numerous traditional customs among the people. In terms of diet, people eat dumplings because they resemble ingots, symbolizing "attracting wealth and treasure". They also make pasta in the shapes of ingots and sacred insects, conveying auspicious meanings through these foods. These customs are not only prayers for a better life but also a continuation and inheritance of traditional culture.
